I was thrilled to debut my new Email for Personal Connection class at Camp Thundercraft! This is the first in a new series of classes I’m preparing that focus in one way or another on writing.

There are loads of courses and tutorials for how to set up an email list, how to build your list and how to get into the nitty-gritty of using any of the wide variety of email platforms, but there aren’t many resources out there about what to actually say in your emails.

Email for Personal Connection walks small business owners through the steps of identifying their most salient and important stories – the big ones that define their business and the small ones that provide peeks behind the scenes – and then establishing an editorial calendar and clear workflow to make the work of prepping and sending emails low-stress and high-impact.

Look for an online version of the class in coming weeks!

Now, for the event itself. Camp Thundercraft is a retreat for indie craft business owners, held at an actual summer camp on Vashon Island, near Seattle. Campers sleep in cabins and otherwise enjoy the camp setting, bordering on both the woods and water. Even in the pouring rain, it was such a welcome getaway to be out in nature this early in the spring. (And the food was amazing.)

For a relatively small retreat, there’s a huge variety of classes and programming running the gamut of business topics and including lots of hands-on crafting. I took both Blair Stocker’s class on sashiko embroidery and Yuko Miki‘s class on block printing on fabric. I’ve long wanted to try sashiko (man, are my stitches uneven!), and even though I’ve done lots of stamp carving over the years, I learned a ton about printing on fabric, specifically, in Yuko’s amazing class.

I so enjoyed this retreat, and I’m already looking forward to going back next year.

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