Nov 28, 2009 Posted by Kim Werker

Kicking the Collective Ass of an Industry

In the couple of weeks since the Twitter fail I wrote about, I’ve had some very interesting conversations with people in the yarn industry about business use of social media, and specifically about the role TNNA could and/or should play in educating yarn-related businesses about it. Yesterday I tweeted this: And then I figured I should just blog what I’d already dumped into an email exchange... read more

Nov 10, 2009 Posted by Kim Werker

Twitter Fail (or How NOT to Lead an Industry Online)

Today I had a most baffling exchange on Twitter. It was actually the most baffling exchange I’ve ever had on Twitter, and that’s saying something. I spend a lot of time on Twitter. I’ve made friends through it, I stay in touch with friends on it, I get work through it, I interact on it with companies whose services I use, I use it to stay on top of ridiculous pop culture fads and... read more

Jun 17, 2009 Posted by Kim Werker

Thursday Stories: A Fairytale of Sorts

Once upon a time there was a woman who started a website in her basement. It wasn’t a dank, dusty, musty basement like you might imagine. Her room in the basement was painted green. It had windows that let in some light but not too much light and the ceiling was very low and it’s dramatic to have started such a project in a basement. She started her website and people liked it and one day just... read more

Jan 21, 2009 Posted by Kim Werker

TNNA: A Recap of the Self-Reflection Sort

I was away for five days for the TNNA trade show, and spent the first two traveling to San Diego on the train with my friend Angela. This train ride was a long time coming. One reason I ended up worn out from so much work travel is that flying produces about as awful an amount of carbon emissions as anyone who lives in a household with only one car that barely gets driven can produce in a short time.... read more

Jun 10, 2008 Posted by Kim Werker

This Time the Yarn was Overshadowed by the People

I am in a haze of exhaustion as I slowly process this past weekend at TNNA. This one was different from the others, mostly because the impressions that are sticking with me aren’t so much of yarn and crochet (not because the yarn wasn’t outstanding, mind you; it was. And crochet was more visible than ever, which was very exciting), but of people. Maybe it was the brutal, humid heat, or maybe it... read more