Not being on Facebook gives me a new perspective on companies using Facebook for marketing. (And no, my perspective is not that I miss the marketing.)
The thing is that marketing doesn't reach people who are not on Facebook. Now, most social-media users are on Facebook, so if I were a marketer I wouldn't care about not...
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When I went to sleep on Friday night I had 535 Facebook friends. Today I have 416.
I know each of those 416 people. Some are close friends, some old classmates, some relatives, some acquaintances, many are crafters and colleagues.
I do not know the 119 people I unceremoniously unfriended yesterday. I may have met a...
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Something occurred to me out of the blue today: during my last few months as editor of Interweave Crochet, as the company was beginning to focus more on the possibilities presented by online tools and social media, I wanted nothing to do with any of it in my work as editor. Crazy, hey?
As you...
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In the couple of weeks since the Twitter fail I wrote about, I've had some very interesting conversations with people in the yarn industry about business use of social media, and specifically about the role TNNA could and/or should play in educating yarn-related businesses about it.
Yesterday I tweeted this:
And then I figured I should...
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This is not another post about the Facebook Terms of Service (TOS) debacle. Well it is, sort of, but the TOS is not my focus. This is about my prediction that we've now entered the era of Facebook's slow decline.
In case you've been too busy worrying about your taxes two months early, I'll recap...
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I write here about creative business, crafts, books, pop culture and generally about ideas that force their way out of my brain. Wanna talk about stuff? Don't hold back.
