But what about the text? A picture may be worth 1,000 words, but without a few great words of your own, your pictures and graphic design can't tell your whole story to potential customers and clients.
Oh, man. You've read the books and blog posts about this – the importance of effective business writing. Even for creative businesses that shouldn't sound all businessy. (Why any business should sound businessy is beyond me, to be honest). But there's just so much you need to say. You need to convey your personality, tell your story and your business's story and the story of every one of your products, convince people to do business with you, and don't forget about making sure your text is clear and well-written and free from typos and grammatical errors.
Don't panic. It's going to be alright. In fact, it's going to be outstanding. Tell me your story and I'll write it for you.
I offer three basic copywriting packages for crafters, makers and creative businesspeople. If none of these fits your needs, get in touch and we can discuss a custom quote.
Each package includes a conversation by Skype, email or G-chat so you can tell me all about your business and the goals you want to achieve through your website. Before we chat, I'll ask you to fill out a quick form so I can get to know your business a bit before we, ahem, get down to business.
For the rest of 2012, use COUPON CODE launch2012 for 30% off these introductory prices.
(Scroll down for a package comparison chart.)
This is the tip-of-the-iceberg package that makes the most-read parts of your website sound terrific – your homepage, your About page, and the short bio you put in your blog sidebar or anywhere else. These are what people first read to learn about your story and your products or services. I'll help you make the text amazing, so they'll understand exactly why you do what you do, and why they want your goods or services in their lives.
$89 ($62.30 with coupon code launch2012)
Spread the polish below the first-impression points so people see that your attention to linguistic detail is the real deal. Along with your homepage copy, About page and short bio, I'll write two additional static pages (like FAQ, store policies, location information, etc.), I'll provide you with a short blurb about your workmanship* that you can include anywhere you'd like (on product/services pages, in your store copy, wherever), and I'll write the copy for two small print promos (like hang tags, packaging inserts or postcards).
$279 ($195.30 with coupon code launch2012)
This one's the mother lode, for businesses that have lots of information to convey and that want product descriptions to match the tone and clarity of the rest of their site. In addition to the work listed in the Medium package, I'll write a total of five static pages (great if you have a media page, shipping information, etc.) and five product descriptions.
$559 ($391.30 with coupon code launch2012)
* More about the workmanship blurb: This is the type of snippet you could include at the end of every product or service description on your site. It could be something like, “All of our handmade slime monsters are created with the utmost attention to detail, from slime that's sustainably harvested from the nontoxic swamp in our backyard in Vermont.” Or, “At Acme Consulting Group, we consider our clients to be our strange bedfellows. When you need to feel creeped out on the job, we hope you'll think of us.”
I've distilled it all down into a wee chart!
[table id=2 /]