Business

Facebook: The Beginning of the End

16
February 18, 2009
Facebook: The Beginning of the End

This is not another post about the Facebook Terms of Service (TOS) debacle. Well it is, sort of, but the TOS is not my focus. This is about my prediction that we’ve now entered the era of Facebook’s slow decline. In case you’ve been too busy worrying about your taxes two months early, I’ll...
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CRAFT Nixes Print, Goes Digital: The Scoop

0
February 14, 2009
CRAFT Nixes Print, Goes Digital: The Scoop

On Wednesday, 12th February, CRAFT magazine announced their current issue will be the last in print but that they’ll focus much energy on building their already robust website into something even bigger. I contacted Senior Editor Natalie Zee Drieu, and despite having a super busy week she answered some questions via email. KW: Can...
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Worth

21
February 12, 2009
Worth

Image via Wikipedia There is a ton of talk about yesterday’s announcement that CRAFT magazine will cease its print publication and will shift all production to craftzine.com. I’m hoping to post an interview with senior editor Natalie Zee Drieu in the next couple of days, but there are issues that transcend this one event...
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What’s a Viral Marketing Win?

15
February 3, 2009
What’s a Viral Marketing Win?

ETA (11 Feb): The firm that did the marketing for Coraline blogged about their strategy. Image via Wikipedia I’m jacked up sideways about going to see the Coraline movie this weekend. I haven’t even read the book. I rarely see a movie when I want to read the book, but I’m going this weekend...
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Welcome, Yarn Market News Readers!

0
December 23, 2008

If you’ve clicked over here from the Yarn Market News e-newsletter, welcome. (Welcome, also, if you’ve come from somewhere else!) Here is the post I wrote about my decision to leave Interweave Crochet, here is the interview I did with Joss Whedon (and the transcript), and here is more about the sale of CrochetMe.com....
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Giving Away Free Content As Publishing Industry Shakes Down

13
November 10, 2008

The publishing world is increasingly abuzz about its own struggling right now, and talk about the general need for publishers to adapt their business models (the music industry’s failure to seize the digital-distribution opportunity until several years too late is frequently mentioned*) seems to be focusing on two things: e-publishing and free content. I’m...
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