Not being on Facebook gives me a new perspective on companies using Facebook for marketing. (And no, my perspective is not that I miss the marketing.)
The thing is that marketing doesn't reach people who are not on Facebook. Now, most social-media users are on Facebook, so if I were a marketer I wouldn't care about not...
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A frequent discussion topic in the creative business world has cycled back around, and I want to chime in with a couple examples from my own experience.
The topic is doing work for free (with the assumption it'll pay eventually) versus only doing work for pay. This round of discussion was sparked by Jenny over...
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Continuing my informal series on small business social media use, I thought it's about time we look at some concrete examples. Or, more specifically, at a concrete example.
As a minor update, I've been told that some folks at TNNA have been following the conversation over here. I'm very glad to hear that, and I...
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It took me a long time to write yesterday's book review—partly because it was my first from an advance copy, partly because I didn't like the book, and partly because I wasn't sure how much my dislike of it was due to the book itself and how much was due to the type of...
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ETA (11 Feb): The firm that did the marketing for Coraline blogged about their strategy.
Image via Wikipedia
I'm jacked up sideways about going to see the Coraline movie this weekend. I haven't even read the book. I rarely see a movie when I want to read the book, but I'm going this...
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