A Failure (Or Success) of Branding

December 1, 2006
By Kim Werker


On p. 68 of the December issue of Marie Claire, it’s suggested that Flickr.com/map is a cool site to visit to waste time (that’s true). The Yahoo-owned site is described as:

Half Google Maps, half photo slide show…

Google scores! Yahoo… gained such a cool site when they bought Flickr that people just assume it’s a Google site. Google: 1. Yahoo: 0.

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Help me raise $3000 to support pancreatic cancer research! This damn disease is my family's kryptonite, but our collective superpowers can help thwart its evil blight.

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